About DIME
At DIME, we don’t just educate, we inspire, prepare, and launch careers.
About DIME
At the Dermodality Institute of Modern Esthetics (DIME), we are redefining what esthetic education should be, because we’ve lived the reality of what it too often is.
DIME was built by estheticians. Many of our founders and educators began exactly where our students are now: in traditional esthetics programs designed to teach just enough to pass the state board exam, but not enough to succeed in the real world. We know firsthand the frustration of graduating licensed yet unprepared, lacking confidence, clinical understanding, business awareness, and practical skills needed to build a sustainable career.
That experience is the reason DIME exists.
We created this school to solve the problems we experienced ourselves.
At DIME, education goes far beyond minimum requirements and memorization. We focus on advanced skin science, ingredient intelligence, modern modalities, real clinical application, and critical thinking, so students understand not just how to perform a treatment, but why it works and when it’s appropriate.
Hands-on training is foundational, not supplemental. Our students train in real-world environments using professional-grade products, advanced technologies, and protocols that reflect current industry expectations, not outdated classroom simulations.
But technical skills alone are not enough.
A large percentage of licensed estheticians never enter the field or leave it early, not because they lack passion, but because they were never truly set up for success. They weren’t taught how to think clinically, communicate confidently, navigate professional environments, or envision a viable career path.
We are committed to changing that.
At DIME, we prepare students for longevity, not just licensure. We teach professionalism, confidence, ethical decision-making, and career development alongside advanced treatment education. Whether a graduate chooses to work in a spa, medical setting, wellness clinic, or pursue entrepreneurship, they leave DIME with the knowledge, confidence, and clarity to move forward with purpose.
Our mission is simple:
To revolutionize esthetic education by transcending the traditional boundaries of state board preparation.
At DIME., we don’t just educate, we inspire, prepare, and launch careers.
Our Team
Meet the women behind your wellness. At Dime Spa, our team combines professional expertise with a genuine passion for care, ensuring every experience is warm, restorative, and uniquely yours.

Tony Vogel
Founder & Co-Owner

Jeff Traylor
CEO & Co-Owner

Victoria Jewell
COO & Co-Owner

Paria Schwicht
Executive Director of Operations

Lisa Reinhardt
Brand Educator, DSS
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